A radio station is going to be beaming country music into Laos from Thailand in order to boost business and adverting, according to an article in the Thai newspaper/web site The Nation.
I don't know anything about the country music scene in Thailand, but I've written on this blog about the general wild west scene in Thailand, including at least one wild west theme park. Erik Cohen, an emeritus professor of anthropology (and expert on tourism studies) at Hebrew University in Jerusalem, who lives in Thailand has included a lengthy -- and fascinating -- description and analysis of "Thai Cowboys" in his book Explorations in Thai Tourism, published in 2008 by Emerald, BingleyR Siam, RS's country-music subsidiary, will use Sabaidee TV to penetrate Laos to boost advertisers' confidence to spend more money on its satellite channel as well as to seek business partners to provide music-download services. "Laos has high potential for the Thai country-music business because its people understand Thai culture and language, while most of them are able to access both free and satellite television services from Thailand," said Soopachai Nillawan, managing director of R Siam. A survey by the company found that Sabaidee TV was the most popular satellite channel in Laos.[...] Soopachai said the overall country-music market in Thailand was worth about Bt1.5 billion annually, of which R Siam accounted for 45 per cent.
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