On his tourismthailand blog, Eugene Tang reports -- with great pictures:
I've read recent articles about other wild west theme parks and events (and country music) in Asia -- Japan and China. (Saw a Chinese country video a few years ago, too.)
I was there two months ago and it was hard to tell that you are in Thailand. A memorable cowboy-themed party organised by TAT to welcome travel agents and media who went on the Northeastern route during the Mega Fam trip. A night filled with good BBQ food, drink, games and a spectacular performance by the staffs of Thongsomboon and Chok Chai. If you are planning for a special event venue for BTMICE, you may consider Thongsomboon club.
It is also a popular film location for cowboy-themed movie and a battlefield for periodic drama and Pakchong is fast becoming the City of Cowboys and Indians and a Pakchong Cowboy Festival is held annually in Thongsomboon club.
And then there is the Indian-born country singer Rajah Khan -- sometimes referred to as the "Turban Cowboy" -- I have his album "Texan by Choice"....