RIP Gérard Croce
17 hours ago
Sturm, Twang and the Imaginary Wild West in Europe
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| Fans at the Mragowo Country Piknik festival in Poland, 2006. Photo © Ruth Ellen Gruber |
There is ... no shortage of potential cowboy myths in the western world. And, in fact, practically all the groups I have mentioned have generated macho and heroic semi-barbarian myths of one kind or another in their own countries and sometimes even beyond. But none of them has generated a myth with serious international popularity, let alone one that can compare, even faintly, with the fortunes of the North American cowboy. Why?
Our starting point is the fact that in and outside Europe, the "western" in its modern sense – that is, the myth of the cowboy – is a late variant of a very early and deep-rooted image: that of the wild west in general. Fenimore Cooper, whose popularity in Europe followed immediately upon his first publication – Victor Hugo thought he was "the American Walter Scott" – is the most familiar version of this. Nor is he dead. Without the memory of Leatherstocking, would English punks have invented Mohican hairstyles?
The original image of the wild west, I suggest, contains two elements: the confrontation of nature and civilisation, and of freedom with social constraint. Civilisation is what threatens nature; and their move from bondage or constraint into independence, which constitutes the essence of America as a radical European ideal in the 18th and early 19th centuries, is actually what brings civilisation into the wild west and so destroys it. The plough that broke the plains is the end of the buffalo and the Indian.
what carried the west into the hearts and homes of five continents was not movies that aimed at winning Oscars or critical applause. What is more, once the late western movie had itself become infected by Reaganism – or by John Wayne as an ideologist – it became so American that most of the rest of the world didn't get the point, or, if it did, didn't like it.
In Britain, at least, the word "cowboy" today has a secondary meaning, which is much more familiar than the primary meaning of a fellow in the Marlboro ads: a fellow who comes in from nowhere offering a service, such as to repair your roof, but who doesn't know what he's doing or doesn't care except about ripping you off: a "cowboy plumber" or a "cowboy bricklayer". I leave you to speculate (a) how this secondary meaning derives from the Shane or John Wayne stereotype and (b) how much it reflects the reality of the Reaganite wearers of dude Stetsons in the sunbelt. I don't know when the term first appears in British usage, but certainly it was not before the mid-1960s. In this version, what a man's got to do is to fleece us and disappear into the sunset.
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| Not Arizona, but Death Valley... Photo © Ruth Ellen Gruber |
a metaphoric journey through the legendary Highway 64 is created to expose the end of cowboyism through a series of 7 films within 7 different time frames and 7 sets of photo prints.
In Dreaming Arizona, I aim to simultaneously expose the structures that influence how we see the codes of an American Cowboy, with references from to Spaghetti Westerns, homo- eroticism, and pop culture like Andy Warhol [...] It gives a sense of how travel is so connected to the desire of an ideal that is perhaps never reached in the world of modern cowboys. I suppose Dreaming Arizona is a metaphoric journey through the legendary Highway 67 to expose the end of cowboy-ism through a series of seven films within seven different time frames, structure and inner sequences.
looks at "the spatial analysis on the structures that influence how we see a world, a particular space wanting to metaphorically indulge in the illusions of a cowboys' hyper-masculinity without any of its real responsibilities," he said. " [Traveling through the American heartland] is a contemporary metaphor for an endless road trip that hold a very religious resonance is definitely subconscious but always present in the psyche.
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| Cowboy action shooters in Italy. Photo © Ruth Ellen Gruber |
The examples featured—by iconic manufacturers such as Remington, Colt, Smith & Wesson, and Winchester, among others—are some of the finest specimens of the gun maker’s art, in terms of historic value, provenance, and pure beauty, that have ever been brought together in the United States. [...]
From the Colt and Winchester firearms Teddy Roosevelt used in the West, to Annie Oakley’s gold-plated handguns with pearl grips, to a Remington revolver once owned by Gettysburg hero General George Meade, this evolving display reflects the real and imagined stories behind the people who owned those guns. The exhibition also features historical documents, artworks, and artifacts, including Winchester advertisement lithographs, colored-glass target spheres used in sharp-shooter demonstrations, and a gun belt once owned by actor Steve McQueen, all of which place the firearms in a rich cultural and historic context.